Indian Fashion Blog - Rated as the most influential blog in New Delhi by Hindustan Times 2011, presently based in Chennai.
Finalist - Fashion Blog category at Blogadda WIN14 awards.

Saturday, July 12, 2014

Fastrack Watches From at Flat 25% Off

Fastrack by Titan has established itself as the largest youth brand in India with its young, fresh and funky watch designs at an affordable price range. From square and serious to zigzag and funky, from formal to casual, the brand offers watches in multiple styles to suit every occasion. brings you these fun and funky Fastrack watches for men and women at flat 25% discount. Here are my top trendy picks that are not only upbeat with fashion but are high on savings too!


Stainless steel timepiece in round and square shaped dial, infused with some youthful aura can make heads turn.

Simple and sophisticated designs with a stainless steel strap in both rectangular and round shaped dial by Fastrack for women of all ages. The sleek and stylish watches completes your formal professional attire. The black watch with leather strap and rectangular dial has youthful zing to it and yet elegant.
Fastrack Stainless steel watches: Buy here and here.

Leather strap with silvery touch to the dial makes it simple, classy and smart. With user friendly features, will suit all your causal and formal attires.
Buy Semi Formal Fastrack watch for HER & HIM

Strong leather strap finished with classy and appealing silver dial makes these watches a charming party accessory.
Buy Fastrack Party Watches for HER and HIM


These funky watches with patterned straps from Fastrack is an ideal deal for those youngsters who want to grab cool watches at an affordable price range. Use them for daily wear to enhance your urbane look as they come with one year guarantee.
Buy Fastrack Patterned Watches for HER & HIM

Playful watches in bold colours make an ideal companion for a summer beach holiday.
Buy Fastrack Beach Watches for HER & HIM

Slogans are the biggest of Spring/Summer 2014 runway trends to hit the street. Look trendy by sporting these cool typography watches in quirky colours designed particularly keeping in mind the lifestyle of Gen-Next.
Buy Fastrack Slogan Watches for HER & HIM

While I would like to own every single watch listed above, this particular watch stands out as my personal favourite  for the adventurous, rugged and smart look, much like wolverine! So, which of these watches grabbed your attention?

Along with best quality, offers huge discounts on each & every product making them the undisputed market leader in terms of wrist watch prices in India.
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Thursday, June 19, 2014

The loot is on with coupons from

Couponing has become a must if you shop online frequently. After all, who doesn’t want to wind up their shopping with a good discount deal and save some extra bucks? is the latest coupons and deal aggregation platform that I stumbled upon, featuring the most exciting coupons and deals from top Indian ecommerce stores like Jabong, Myntra, Flipkart, Snapdeal etc. The following are the pros and cons of the website.


The home page at displays a list of most popular stores, popular coupons and the latest hot deals with very high success rates. A dedicated team constantly cross-checks the availability of the discount, and analyzes how these coupons can help the customer.

Net-banking is one of the most common method of payment while shopping online. Zoutons have included 30 – 35 odd banks within their network, which means that user can also get bank specific discounts which no other deal site offers. You can sort the discounts based on the particular bank, and then shop the products. How cool is that!

Zoutons has a very simple and effective user interface. The website loads very fast and is easy to navigate. Stores with similar coupons options and discounts are displayed on the right side based on your search. also features a handy 'Submit Your Coupon' form.

 Activating a coupon is as easy as choosing the right deal and click on the view/activate deal button.

CATEGORY RANGE has more than hundred different categories, ranging from apparels, accessories, travel, art, games and lot more.


Well, I couldn't find a discount coupon to buy a F22 raptor plane :P

Do share your experiences of using this amazing portal of deals and coupons. The loot is on with coupons from!
"Zoutons: The Loot is On," a deal-site, which forms a symbiotic relation with shopaholics by providing them crucial information on discount coupons, closing sales, promo codes etc. from all the leading merchandisers of the Indian retail industry.

Follow Zoutons via Facebook, Twitter & Google+

Thursday, June 12, 2014

Featured in The Hindu Metroplus - 2nd June 2014

For most people born and raised in Chennai, The Hindu isn't just a newspaper but an emotion. The daily has been a part of our household for quite sometime now and I feel elated that my blog and I were featured in The Hindu Metroplus, Chennai edition on 2nd June 2014 in the article titled, 'Into his Material World'.

Tuesday, June 10, 2014

Nike Tiempo 94 launch with Marco Materazzi in Mumbai

May 25th 2014 offered a stunning Champions League final which also marked the celebration of Real Madrid’s La Decima feat. However, for me the football fever began few hours earlier in the evening as I attended the launch of Nike TIEMPO 94 collection by Italian World Cup scoring football legend Marco Materazzi in Mumbai. I was also joined by Sukhneet W Gujral, Assistant Stylist Vogue India & fashion blogger at Ms Coco Queen, Nishant Nayyar of FHM India team and Kshitij Kankaria, a Bollywood Stylist for an exclusive session in a “Locker room” setting where Marco Materazzi showcased the latest football innovations for summer 2014 and spoke about his passion for sneakers! The football legend’s witty humour was very much evident when the Vice President & General Manager of Nike India, Mr. Bob Coombes, introduced and talked about various accomplishments and fame of the Italian defender while Marco concluded whispering **head-butt**

 Marco Materazzi in conversation with Mr. Bob Coombes

While talking about his love for sneakers, Marco Materazzi also revealed that he owns a mind-boggling 2000 pair of sneakers and Jordan 11, his favourite pair happens to be one of the three sneaker tattoos in his arm! Marco also hinted at Cristiano Ronaldo to be the player to be watched out in FIFA 2014 given his incredible form and techniques. When asked about Marco’s association with Nike, he replied saying that other brands are what Nike was 10 years ago, Nike is different!

 Marco Materazzi talks about his love for sneakers

Marco at Nike TIEMPO 94 launch in Mumbai

I was also introduced to Nike India’s latest footwear summer collection. This latest lifestyle range of Tiempo will add a pop of colour to your wardrobe this season. The Nike classics promise of comfort, design and colors thus reinventing each classic with technology to reflect modern day demands.

The latest Nike TIEMPO ’94 MID, true to its DNA, is high on performance and craftsmanship and honors its legacy with premium leathers, a versatile style and gradient colors. Another offering from the Tiempo brand family this season includes the Nike TIEMPO TRAINER MID.

 Selfie moment with Marco Materazzi. (From left to right) Nishant Nayyar, Marco Materazzi, Kshitij Kankaria and Purushu Arie

Nike FIFA 2014 jerseys on display in the arena

Myself with my favorite electric blue Tiempo sneakers. Wearing: Blue Blazer from (worn here) , Engineered stripe shirt designed by a friend, navy harem pants and black sneakers.

Photo Credits: Sukhneet W Gujral

Friday, April 25, 2014



As of April 2014, the blog Purushu Arie celebrates its 5th anniversary. I take this opportunity to thank all my readers, the brands and PR that I've worked with, friends and family for giving me endless love and support. You folks are the fuel that keeps me and this blog running.

To mark the 5th anniversary, I decided to come up with a new article idea and blog about something that I haven’t done before. Something that every other fashion blogger does but I haven’t in last 5 years – An outfit post! For the first time in last five years, I decided to leave behind the endless trend analysis, reviews and other essays on fashion history and instead collaborate with Sammy Dress for my first ever outfit post.


Be it designers like Rei Kawakubo and Yamamoto or street fashion like that in Korea and Japan - There is just something about the Eastern sense of style that has always appealed to my intellect, to the point that my NIFT graduate collection borrows heavily from Eastern cuts and silhouettes.

But when it comes to shopping the same from here in India, there are not many options available since Indian retail fashion is not very experimental. After some research in internet, I was directed to – An online fashion retailer, who delivers their products to customers all across the globe at low wholesale price. Sammy Dress has stocked young and experimental styles for both men and women. The street style inspired pieces in particular caught my attention and I immediately decided to collaborate with them for my first outfit post.


The ensemble fuses the corporate Friday dressing look with Korean street style influence. Black shirt with extended placket is paired with Korean street inspired black trousers with over-lapping front. The royal blue blazer breaks the monotony and adds an element of colour, focus and boldness to the ensemble.

Royal Blue Blazer - Sammy Dress
Shirt with Extended Placket - Designed by a friend
Overlap Trousers - Sammy Dress
Watch - Fastrack
Shoes - Melvin & Hamilton

Overlap trousers

Last but not the least, I sincerely thank my colleague Omkar who took these photographs.

Do visit and share your thoughts on

Thursday, March 6, 2014

Shop Radiant Orchid for Men with Discount Coupons from

Most stores have long since wrapped up their end of season sale. The fresh spring-summer 2014 trends have already started to adorn the store racks. Pantone colour of the year – Radiant Orchid is the undisputed winner among the hottest colours that have popped up everywhere this summer. The most sought after colour of the season – Radiant Orchid can easily cost a bomb and the prices won’t be coming down anytime soon. However that shouldn't keep you waiting for the next EOSS to get your hands on the best radiant orchid merchandise. Thanks to the online coupons and deals from - now you can enjoy attractive discounts and hot deals throughout the year. Discounts are not only limited to the end of season merchandise but also for the latest trendy styles from your favourite online retailers such as as Lenskart, Jabong, Myntra, Zovi, Flipkart, Yebhi, Fashion and You and many more.

Featured stores at


A variety of online retailers are featured in the website and availing your discount coupon is as easy as choosing a store and selecting the deal most suited for you. 'Click to activate deal' activates your coupon and redirects to the shopping portal's site.


Radiant Orchid shoes from Converse - Rs. 1799 (Myntra Coupons)
Wear It With 
Webbed watch - Rs. 799 (Yepme Coupons)
White Casual Shirt - Rs. 910 (Myntra)

Radiant Orchid Shirt from Peter England - Rs. 1079 (Jabong Coupons)
Navy Chinos - Rs.1279 (Myntra)
Lotto Shoes - Rs.1820 (Myntra)

Radiant Orchid Trousers from Allen Solly - Rs. 2399 (Jabong)
Printed Shirt - Rs. 1299 (Myntra)
Puma Shoes - Rs. 1874 (Myntra)

Your favourite merchandise is just a click away, what are you waiting for?
Follow in Facebook and Twitter for the latest discount deals.

Saturday, February 22, 2014

IFB Links a la Mode - February 20th



With New York and London Fashion Weeks all over, and as we head into Milan and Paris, excitement for the fall is all a buzz on the internet. Of course it's easy to get overwhelmed with all the fashion fabulousness, so that's why we're here to help! This week we have some excellent recaps of NYFW and even a NYFW vs. LFW street style walk-off! It's pretty hard to choose between the two, both being sooo good. If you're already burnt out from the fashion week talk, we do have some excellent style posts too, so check them out!

Links à la Mode: February 20th

SPONSOR: East Dane Bettinis, Prismsport, Provacateur, Kitsune, Liv, Samantha Wills, 6397, Wallets, Thom Browne, Lisa Perry

Want to be featured in Links à la Mode?

1. Read the clarified rules and submit your links on this page: Links à la Mode.
2. If your link was selected and you need this week’s code, visit this page: Links à la Mode Code.

Wednesday, February 19, 2014

Tradition vs Innovation in Fashion

Gone are the days when people would pay newspapers to get their ads published in classifieds, today we can post free ads in India or anywhere across the world using the internet. The cumbersome window ACs have paved way for compact split ACs. A floppy disk is a mere memory which very few can still recollect. It's remarkable that the same classifieds or telegram or floppy disks were once considered innovative that we couldn’t live without.

Revolutionary innovations have constantly questioned the prevailing customs and have consistently eased our lifestyle over the times. In his very first email to the employees, the newly appointed CEO of Microsoft, Satya Nadella states that our industry does not respect tradition – it only respects innovation. The Microsoft CEO’s wise words easily apply to our own fashion industry.

Change is a significant entity which establishes a fashion cycle which in turn churns out new trends. It is the very change which even constructs a need for fashion. While several factors such as social and economic development, multicultural effects, internet etc speeds up the fashion cycle, tradition alone can drastically slow down the fashion cycle. Fashion cycle moves faster with innovation while tradition affects it inversely. If Paul Poiret didn’t break the tradition, women wouldn’t be wearing trousers today. If not for Mary Quant there wouldn’t be any miniskirts selling in stores now. If Madonna didn’t wear innerwear as outerwear in 80s, Lady Gaga wouldn’t have a style statement today. Within the Indian subcontinent, there wouldn't be salwar-kameez without the Islamic invasion or a petticoat or a blouse without the British rule. Salwar-kameez, petticoat and blouse were not a part of the Indian tradition when introduced, have evolved to become essential staples in every Indian woman's wardrobe today - very much a part of our culture. Denims, skirts and several western silhouettes are following a similar pattern within the sub-continent.

Tradition and innovation are naturally in conflict, the definition of innovation practically references the definition of tradition. A tradition is a long standing custom or belief that is passed from generation to generation. An innovation is a new method or idea that makes changes in something established. Innovation is on a constant drive to exterminate tradition. Over dosage of traditional values can easily lead to stagnation of culture (which itself is constantly evolving) and prevents a society from progressing socially and economically. More traditional a society is, less innovative it is and we don’t have to look anywhere but our own mother land India for example where even women wearing denims can irk and raise concerns among specific conservative groups.

Innovation doesn’t exist without tradition. Innovation is about constantly changing the tradition. While ditching tradition might lead to cultural de-individualization, digging and reviving tradition results in innovation.


Camp Gillette invented safety razor with disposable blade in 1895

Channel No.5 introduced in 1920s was the first synthetic perfume

Paul Poiret was the first to introduce trousers for women in 1913

Polo tshirt in 1930s

Schiaparelli's shocking pink in 1930s

Peep Toes & Weejuns (Loafers) in 1930s

Invention of Nylon & Rayon brings stockings into prominence in 1930s

Dior New Look shattered all war-time rules in mid 40s-50s

Bikini was an after effect of World War II, not worn in America until 1960s after it gained acceptance linked to popular culture

Miss Clairol hair dying product introduced in 1956 brought hair coloring into mainstream

Little Black Dress was introduced in late 20s, became popular in 30s but was made an art form by Audrey Hepburn & Givenchy

PVC introduced in 1960s

Hippie Fashion in 1960s
Beatles in Nehru Jacket during 1960s

YSL trapeze loook in 1960s

Mary Quant introduced mini skirts in 1960s

Vivienne Westwood's Punk revolution in 1970s

Japanese invasion of Issey Miyake, Rei Kawakubo and Yohji Yamamoto

Madonna's lingerie as an outerwear in 1980s

Fashion icons like Michael Jackson and Princess Diana gained popularity

Anna Wintour's role as Vogue Editor-in-Chief in 90s

90s - The era of supermodels

After all that evolution, fashion now no longer belongs to the upper most echelons of the population. Rise of fashion blogging is certainly the latest addition to the list!