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"Most influential blog in New Delhi" - Hindustan Times, 2011
"One of the finest fashion bloggers in India today." - The Hindu
"A comprehensive commentary on trends & styles." - HT Brunch
Top 5 Best Fashion Blogs, 2014 - Blogadda

Wednesday, November 26, 2014

The lungi statement - The Hindu Metroplus Feature

I contributed an article titled "The Lungi Statement" for The Hindu Metroplus on 15th November 2014 where I wrote about the rise in prominence of lungi in popular culture with expert inputs from fashion designers Wendell Rodricks, Rehane & Manoviraj Khosla.
Read the article here.

Friday, November 21, 2014

5 Reasons To Shop Zoiro Innerwear For Men

On a recent trip to Phoenix Market City Bengaluru, I stopped by at Zoiro, India’s first designer mens innerwear brand I had read about in MensXP. Unlike most mens innerwear labels that stock regular whites and blacks in their shelves, Zoiro breaks the monotony with vibrant hues and contemporary styles. Needless to say, I was greatly enthused with the merchandise I returned with from the store. Here are five reasons to shop Zoiro mens innerwear
.

1. VIBRANT COLOURS

Enter the Zoiro store and vibrant hues in shelves immediately command your attention. The preppy colours cater to the needs of the fashion conscious men who yearn for more than just plain greys, navy and blacks.
Vibrant plaids on display at Zoiro store

Briefs in vibrant hues at Zoiro

2. COLLECTION RANGE

From preppy hues to more subdued styles, Zoiro has four different collection ranges – Trento, Denim, Savio and Lorenzo. Each line comes with different aesthetics and caters to different tastes and age group.
Zoiro collection range - 1. Trento, 2. Denim, 3. Savio, 4. Lorenzo

3. DENIM

Drawing muse from men’s natural love for denims, the premium innerwear label offers styles with denim inspired elements. The denim collection which also happens to be my personal favorite, comes with quirky styles where a brief has a digitally printed belt and denim printed details in vest.
Denim inspired printed vest at Zoiro store, Phoenix Market City Bengaluru

  Printed denim panel detail at Zoiro vest

Denim inspired detailing in Zoiro innerwear for men

4. QUALITY & COMFORT

The entire collection is a seamless combination of combed cotton and spandex which avoids unnecessary itchy inner labels. Further, the waist band provides additional softness, comfort and itch-free elasticity.

Comfortable vests in vibrant hues

5. ITALIAN DESIGN

Having access to designer innerwear is no more just a women’s thing; men can have a smile at last with Zoiro collection range designed by team of designers in Italy – the Mecca of designing. Given the Indian sensibilities, the designs are vibrant without losing its subtlety. Also, the brand offers different patterns with combination of cut-profile-rise offering seamless fit.
Funky waistband on subtle navy & grey briefs

Thursday, November 13, 2014

Trendy John Jacobs Eyewear

Whether you sport a pair of oversized aviators or geeky chic glasses, you’re endorsing eyewear trends with or without your knowledge. Glasses help us to see and protect our eyes from the sun’s harsh glare. But wearing your summer shades all long winters? Think again. The design of a typical summer shade is no match for the lighter rays and sunlight angles in winters. You may want to buy an eyewear with lighter tints and closer fit that suits quickly changing light conditions and block lower angles of light during winters.
While the time is just perfect to invest in a pair of winter sunglasses, John Jacobs has recently caught my attention with classic and modern designs at affordable price range.

JOHN JACOBS

Affordable: What I loved the most (*other than John Lennon connect) about this young Indian brand is that they offer premium quality eyeglasses and sunglasses at accessible price points. *The brand's name John Jacobs is inspired by 'John' Lennon, the legend who showed us that eyeglasses could define your personality for ages. Funky isn't it?

The brand design, manufacture and sell their own eyewear without any middlemen involved to keep the merchandise affordable.

Stylish: Their designs blend in contemporary fads with classic elegance to redefine not just your vision, but also your style. John Jacobs eyewear employs fine quality materials, state-of-the-art technological finesse and unparalleled craftsmanship.

High grade materials: With the aim of keeping their costs down, most affordable eyewear brands use cheap plastic as their key material. But John Jacobs eyewear is crafted using special custom materials like handmade Italian Acetate and Titanium instead of plastic. Acetate frames are extremely flexible and maintain their sheen and shape with age. The Titanium renders a unique amalgamation of strength and lightness. Titanium has the highest strength to weight ratio among metals and it is incredibly feather light. High grade materials like ULTEM, TR-90 etc, promise function and durability.

Available at John Jacobs Webstore & Lenskart: John Jacobs eyewear is available online at their recently launched their webstore (http://www.john-jacobs.com/) and Lenskart. You can also check out their products offline at any Lenskart store in your city.

AW14 EYEWEAR TRENDS

 ENIGMATIC FALL
Dark and mysterious tones of autumn are in full swing with winter white for a cool, pristine and elegant. For men, it’s all about clean lines, refined colour and masculine detailing like metal and fluid stripes. For women, subtle animal or abstract patterns would add drama with a sophisticated flair.


PREPPY MOD
Classic 60s silhouettes get a polished and preppy makeover with smooth colorations and patterns. For men, standout patterns in subdued tones of deep blues and stone grays will give a panache look. For women, quintessential shapes ranging from cat-eyes to oval with floral effects in cosmetic nudes or pastels is a perfect way to flawlessly frame her face.


HIGH ON SPIRITS
High energy kaleidoscopic hues in a pleathora of shapes and size make their debut for an all-out sporty chic look. This trend juxtaposes two traditionally opposite sectors, high fashion and recreational into one. Preppy colours in easy-to-wear shapes and straightforward patterns is the key for both men and women.


THROWBACK CLASSIC
Old souls searching for their specs-y counterpart get a truly refreshed outlook in form of established staples. Classic frames make a grand entrance this season with refreshed outlook. For men, mixed materials and leather detailing will turn up the dapper charisma. For women romantic concoctions of warm browns and reds will be foolproof for colder times of the year.

Reverse Photoshopping Kim Kardashian's Butt

Kim Kardashian's butt breaks the internet, with endless memes and mockery I mean. While I refrain from deriving judgements out of Kim Kardashian's latest Papermag cover... I couldn't help but laugh at Kim Kardashian's highly photoshopped waistline. When you got it, why not flaunt it the way it is? I tried reverse-photoshopping Kim's Papermag cover. I haven't reduced the size of her bottom but simply added bulk to her (highly photoshopped) waistline and redefined her waist contours. Alas! She looks more like a human than a centaur. Take a look at the comparison.

Tuesday, November 11, 2014

Cool on Campus

COOL ON CAMPUS

College life is when most young adults experiment with their new found personal freedom and autonomy to rediscover their persona. It is also the time when most teenagers jazz up their wardrobe with cool and funky stuff and develop a personal style. I had written an article titled ‘The College Style File’ for The Hindu few days ago following which I decided to put together a trendy back-to-college look in association with Chimp.

CHIMP

Chimp is an Indian retailer who started off with t-shirts, and has since grown into a multi-product brand. Their ‘designed in India’ products include apparel, backpacks, notebooks, phone covers and other cool stuff featuring awesome graphic designs that are young, funky, smart and desi at heart. Their funky designs and economical pricing makes the brand as an ideal shopping destination for students and young adults. Chimp uses organic cotton to manufacture their t-shirt to enhance the comfort and strength of the garment while minimizing harm to the planet and people.
Follow Chimp on Facebook, Twitter, Instagram & Pinterest.

THE LOOK

The idea was to keep the look relaxed, young, casual, trendy and yet something that'll work in a college campus. Thanks to sportswear trend direction, slogans and cuffed trousers are hot favorites this season. The ensemble effortlessly fuses slogan tee and cuffed trousers with a baseball cap, sneakers and bold red bag.


Graphic Tshirt - Rs. 699, Chimp
Honey Posh Pants - Rs. 949, Chimp
Red Day Tripper Bag - Rs. 949, Chimp
Baseball Cap - Thrifted
Sneakers - Puma


Rex, drugs, rock n roll - the quote simply goes with my personality given I am rock-over-EDM person and I roll, a lot. The muslin posh pants with rib cuff is stylish and highly comfortable.

DETAILS

Baseball Cap

Graphic t-shirt

Day Tripper Bag

Posh pants and sneakers.

Thursday, November 6, 2014

Why I Support John Galliano's Return

The fashion industry has once again come under scanner on moral grounds and perhaps judged for being immoral as greatest undisputed talents of all time, fashion designer John Galliano is set to make a comeback three years after his trial for anti-Semitic remarks.

Fashion bloggers took on internet to express their divided opinion when it was announced that John Galliano would return at the creative helm of Maison Martin Margiela. One of the first things I did on hearing about John Galliano’s comeback was to make an illustration – my way of celebrating the return of a man whose creative explorations had no boundaries.
John Galliano illustration by Purushu Arie | Medium: Pen

I have been outspoken about my support for John Galliano’s possible comeback even three years ago, immediately after his expulsion from the house of Dior in an article titled, ‘To err is human, to forgive is divine’. John Galliano paid the price for his mistake and has approached new beginnings after making amends. He was respected not just for the subversive talent but his integrity towards work and is set to re-emerge in the fashion world with a healthier mind and body. I am delighted to learn about his comeback at a time when fashion is having a dull moment.

FANTASY IN FASHION IS DEAD

Yes, you heard that. Fashion is having a deadly dull moment. The fantasy is dead. The dreams are dead. Couture is dead. No fashion magazine will write about it in any of their glossy pages and offend any insider since fashion involves money and you ought to glorify even the dullest of roadblocks that fashion hits. Hence, I might as well say it loud.... FANTASY IN FASHION IS DEAD.

I looked through major runway collections couple of months ago and could not help but get the feeling that I saw what I had already seen in the past. Boring, to be brutally honest. The direction lacked progression as creativity was controlled and designs lacked confidence, shouting out loud – BUY ME, BUY ME. I immediately posted an update in my Facebook page and Twitter stating that, “Demise of Lee McQueen cast an eclipse on fantasy in fashion. The fantasy got expelled with John Galliano. Paid red carpet is further killing it....The fantasy is just breathing at Comme des Garcons and Viktor & Rolf runway.”

All the high fashion that you see now is a parade of half naked women clad in oodles of shimmer and see-thru mesh at red carpet – plain glamour that clearly lacks fantasy. Of course, fashion has taken a more refined and wearable direction than ever before but where are we headed to from here? Things have been in standstill for quite some time now and the industry is begging for a facelift from a revolutionary force to shake things up. Raf was a revolutionary force three years ago when he gave Dior a modern makeover with his interpretations of future. Alexander Wang is being an instrumental force now. That’s what fashion needs, a constant revival. At this hour, fashion needs designs that evoke an emotion, a push. Fashion needs John Galliano.
Illustration by Purushu Arie | Medium: Pen

One might argue that John Galliano, a man who deals with dreams and fantasy will not fit in at a label like Margiela which is about space, structure and classic tailoring. It pretty much sounds like asking Salvador Dali to do what Picasso does. But the answer probably lies in the very comparison. A designer might approach fashion as a form of art but a designer is never completely an artist. An artist has no limitations and is free to do what he does while a designer is clearly bound by functional and commercial limitations. Galliano had a successful stint at Dior where he took the label in a new and extravagant direction while still retaining the brand's heritage. May be we should just wait for Galliano's creations at Margiela to do the answering. Galliano is a changed man and his perspective on the industry has changed. Fashion industry is set for a much needed change.

The fashion industry isn't any stranger to criticism on moral high grounds. Accounted for being an instrumental device of capitalism, fashion industry has been targeted for a variety of issues like excessive consumption, exploiting developing-world, promoting unhealthy eating habits and so on. The industry has developed a thick skin toward the criticism, often carries a burden of guilt and has most importantly taken responsibility when it required. It is tough being in fashion these days and the industry has only gotten tougher and defensive with pouring criticism everyday. In this case of John Galliano's return, those who acknowledge his talent will be happy to have him back in the fashion world and those who aren't happy won't be happy.

I would love to hear about your take on the subject and if possible have a discussion on FB, Twitter or simply the comments below.

Sunday, November 2, 2014

Sportwear Trend

Sweatshirts, trainers and hoodies have been a part of everyday mens casual wardrobe for long time now but propelled to spotlight this season with evolving influence of sports and athletic wear which pushed menswear trends in a smarter, refined and more wearable direction. Such is the impact of the sportswear trend that you no longer have to worry about wearing trainers to work. Fuss free, simple and relaxed wardrobe staples helps to create a more sophisticated casual look incorporating both style and comfort.

Although sports luxe trend has dominated runway shows and brand lookbooks since the turn of the year, last thing one should do is to translate looks directly from the catwalk and instead mix key elements and have a personal style instead. With plenty of styling options for the season ahead, I would personally like to keep things practical yet sportily smart.

SPORTWEAR TREND - KEY ELEMENTS


THE LOOK

The look incorporates key elements inspired from the sportwear trend which includes an anti-fit hooded shirt with graphic plaids layered with a grey melange tshirt. There is nothing better than to feel a little cheerful and composed in winters with a hint of alternative colours juxtaposed with neutral grey melange. In contrast to the clean and fitted silhouettes that we all have religiously embraced, sportswear trend has challenged the clean-cut aesthetics as over sized jackets and loose fitted shirts and hoodies are enjoying the moment. The lightweight layering of woven shirt and knit tee is combined with grey sweatpants with interesting seam details. Keeping the look on the trend, a pair of lace up shoes completes the ensemble.



DETAILS

Woven plaid shirt with grey melange elbow patch and inner cuff detail.

Seam details in grey cuffed sweatpants.

Saturday, November 1, 2014

The Hindu Metroplus & IFB Feature

It wasn't very long ago that I posted a photo of this work-in-progress fashion illustration in my Instagram account. The fashion illustration was part of an article that I wrote about college campus style trends and was published today in The Hindu Metroplus titled 'The College Style File'.

College wear gets a stylish spin. Read the article online.


Also, my previous blog article titled 'Fashion History - 7 Interesting Photos From Early 20th Century' was featured among top 20 blog articles of the week by Independent Fashion Bloggers Community. Here's a complete list of all the 20 articles that were featured.

lalam1030

Halloween Hauteness

If there is one holiday people who love dressing up love, it's Haloween! The day when you can dress up, go over the top, and have a lot of fun. If you do not know what you are going to be this year, take a look at the links for this week and you'll get plenty of inspiration. Maybe even remember you have the fixings for something fabulous right in your closet!

Links à la Mode: October 30th

Wednesday, October 29, 2014

Fashion History - 7 Interesting Photographs from Early 20th Century

Regular followers of my blog are quite aware of the fact that I am deeply enticed by history of  costumes and fashion. How we perceive the beauty or ugliness of our bodies is dependent on cultural attitudes to physiognomy. The voluptuous pear shaped beauties in Renaissance paintings are considered subliminally undesirable nowadays as compared to a lean and toned Alessandra Ambrosio or a Megan Fox.. and these are the very socio-cultural changes that fashion history testimonies. History of fashion is an exciting subject that not only testimonies the evolution of costumes and trends but more importantly stands as a barometer to cultural changes.

Here I share some very interesting photographs that I collected over time. All these photographs are taken during early 20th century, between 1900-50s and illustrates some little known but remarkable trends and events associated with costume and fashion history.

1. THE BIG TREND

THIS IS A PHOTO OF A CROWD IN NEW YORK, TAKEN IN 1939. IT IS REMARKABLE THAT THERE IS NOT ONE HAT-LESS PERSON IN THIS PICTURE!


2. MAKING HEADS TURN

THE MYTH SURROUNDING THIS PHOTO IS THAT TWO WOMEN WEARING SHORTS FOR THE FIRST TIME IN PUBLIC CAUSED A CAR ACCIDENT. WHILE I AM NOT SURE IF THE CAR REALLY CRASHED OR IF THEY WERE THE FIRST WOMEN TO WEAR SHORTS... BUT THE SHORTS DEFINITELY DREW ALL THE MALE ATTENTION LIKE MONICA BELLUCCI DID IN THE MOVIE MALENA!



3. THE CLASS DIVIDE


THIS PHOTOGRAPH CAPTURES THE CLASS DIVIDE OF PRE-WAR BRITAIN IN 1937.


4. TESTING TIMES


THIS IS HOW A BULLET PROOF VEST WAS TESTED BACK IN 1923!


5. ORIGIN OF SIDEBURNS


CIVIL WAR GENERAL AMBROSE BURNSIDE, WHOSE UNUSUAL FACIAL HAIR LED TO THE COINING OF THE TERM "SIDEBURNS".


6. STOCKINGS SCARCE


DUE TO SHORTAGE OF NYLON STOCKINGS IN 1942, WOMEN WOULD PAINT THEIR LEGS SO IT LOOKED LIKE STOCKINGS.

7. BEFORE THE SARTORIALIST


MUCH BEFORE THE SARTORIALIST, AMATEUR PHOTOGRAPHERS EDWARD LINLEY SAMBOURNE DOCUMENTED STREET STYLE IN EARLY 20TH CENTURY. HIS PHOTOGRAPHS HAD A CERTAIN CASUAL AND NATURAL FEEL TO IT UNLIKE THE FORMAL LOOK IN OTHER EDWARDIAN FASHION IMAGERY.

Friday, October 24, 2014

The Week That Was

The October sky in Chennai belongs to a widow - gloomy and weeping. I hate when it rains. The night air was buzzing incessantly with the noise of infinite raindrops plunking onto the damp earth. Flashes of livid lightening relentlessly illuminated the room filled with grey smoke. Green grass lay as burnt ash in an empty cigarette pack. I cuddle myself in warmth trying to grasp the unusually artsy and surreal night that the rain had to offer. For once, I didn't hate the rain. It’s quite atypical that I am high on spirits unlike the murky ambience, feeling warm from within. I haven’t felt this contented in long that I now feel anxious to have realized the comforts of feeling this way. There is certain uneasiness in wrapping my mind around the idea that things are fine. But then, things are fine!

It was all about changing perceptions... about the rain, about work, about people and about life in general – the week that was.

I woke up next morning to find my article titled '19 Reasons Why A Fashion College Is The Coolest Place To Study In' featured in IFB Links a la Mode among the top 20 blog posts of the week. Here is the complete list of top 20 articles featured by Independent Fashion Bloggers community.

lalam1016

Fall Girls

With fall in full swing, we're all breaking out the sweaters, getting the coats out of storage. And of course, doing a bit of fall shopping. Now is as good a time as any to investigate where the trends are headed so you can make the most of your fall fashion budget. This week we have a great roundup of fall hauls, trend reports and outfit inspirations to help you decided which way you're going to fall this year.

Links à la Mode: The IFB Weekly Roundup


INSTAGRAM & PINTEREST
I have been in the blogging haul for over five years now, quite accustomed to old-school techniques. It was much recently that I bothered to pay a visit to my Instagram account that remained unattended for couple of years now. I didn't take much time to learn about the social-media comforts that Instagram offered once I started using it actively. Better late than never, a Pinterest account followed soon. Follow me on Instagram and Pinterest.


THE WEEK THAT WAS
Monsoon showers in Chennai

Movie time - Anabelle at LUXE Cinemas, Chennai

That spooky moment when I watched a horror movie in an almost empty hall!

Selfie taken at the opulent LUXE Cinemas, Chennai

Football time, Cheering for Chennaiyin FC (View all the photos taken from the  Chennaiyin FC vs Kerala Blasters game)

Shopping time - Instantly fell in love with this ash-blue printed shirt with concealed front placket and narrow collar at John Players.

Ash-Blue John Players shirt + Yankee cap

Movie time again... Watching Kaththi at Prarthana Beach Drive InComplex, Chennai

Celebrating Diwali - The Festival of Lights


A guest blog article I wrote for Pantaloons - Diwali Shopping with Rahul