Indian Fashion Blog - Rated as the most influential blog in New Delhi by Hindustan Times 2011, presently based in Mumbai.
Finalist - Fashion Blog category at Blogadda WIN14 awards.

Thursday, March 6, 2014

Shop Radiant Orchid for Men with Discount Coupons from

Most stores have long since wrapped up their end of season sale. The fresh spring-summer 2014 trends have already started to adorn the store racks. Pantone colour of the year – Radiant Orchid is the undisputed winner among the hottest colours that have popped up everywhere this summer. The most sought after colour of the season – Radiant Orchid can easily cost a bomb and the prices won’t be coming down anytime soon. However that shouldn't keep you waiting for the next EOSS to get your hands on the best radiant orchid merchandise. Thanks to the online coupons and deals from - now you can enjoy attractive discounts and hot deals throughout the year. Discounts are not only limited to the end of season merchandise but also for the latest trendy styles from your favourite online retailers such as as Lenskart, Jabong, Myntra, Zovi, Flipkart, Yebhi, Fashion and You and many more.

Featured stores at


A variety of online retailers are featured in the website and availing your discount coupon is as easy as choosing a store and selecting the deal most suited for you. 'Click to activate deal' activates your coupon and redirects to the shopping portal's site.


Radiant Orchid shoes from Converse - Rs. 1799 (Myntra Coupons)
Wear It With 
Webbed watch - Rs. 799 (Yepme Coupons)
White Casual Shirt - Rs. 910 (Myntra)

Radiant Orchid Shirt from Peter England - Rs. 1079 (Jabong Coupons)
Navy Chinos - Rs.1279 (Myntra)
Lotto Shoes - Rs.1820 (Myntra)

Radiant Orchid Trousers from Allen Solly - Rs. 2399 (Jabong)
Printed Shirt - Rs. 1299 (Myntra)
Puma Shoes - Rs. 1874 (Myntra)

Your favourite merchandise is just a click away, what are you waiting for?
Follow in Facebook and Twitter for the latest discount deals.

Saturday, February 22, 2014

IFB Links a la Mode - February 20th



With New York and London Fashion Weeks all over, and as we head into Milan and Paris, excitement for the fall is all a buzz on the internet. Of course it's easy to get overwhelmed with all the fashion fabulousness, so that's why we're here to help! This week we have some excellent recaps of NYFW and even a NYFW vs. LFW street style walk-off! It's pretty hard to choose between the two, both being sooo good. If you're already burnt out from the fashion week talk, we do have some excellent style posts too, so check them out!

Links à la Mode: February 20th

SPONSOR: East Dane Bettinis, Prismsport, Provacateur, Kitsune, Liv, Samantha Wills, 6397, Wallets, Thom Browne, Lisa Perry

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Wednesday, February 19, 2014

Tradition vs Innovation in Fashion

Gone are the days when people would pay newspapers to get their ads published in classifieds, today we can post free ads in India or anywhere across the world using the internet. The cumbersome window ACs have paved way for compact split ACs. A floppy disk is a mere memory which very few can still recollect. It's remarkable that the same classifieds or telegram or floppy disks were once considered innovative that we couldn’t live without.

Revolutionary innovations have constantly questioned the prevailing customs and have consistently eased our lifestyle over the times. In his very first email to the employees, the newly appointed CEO of Microsoft, Satya Nadella states that our industry does not respect tradition – it only respects innovation. The Microsoft CEO’s wise words easily apply to our own fashion industry.

Change is a significant entity which establishes a fashion cycle which in turn churns out new trends. It is the very change which even constructs a need for fashion. While several factors such as social and economic development, multicultural effects, internet etc speeds up the fashion cycle, tradition alone can drastically slow down the fashion cycle. Fashion cycle moves faster with innovation while tradition affects it inversely. If Paul Poiret didn’t break the tradition, women wouldn’t be wearing trousers today. If not for Mary Quant there wouldn’t be any miniskirts selling in stores now. If Madonna didn’t wear innerwear as outerwear in 80s, Lady Gaga wouldn’t have a style statement today. Within the Indian subcontinent, there wouldn't be salwar-kameez without the Islamic invasion or a petticoat or a blouse without the British rule. Salwar-kameez, petticoat and blouse were not a part of the Indian tradition when introduced, have evolved to become essential staples in every Indian woman's wardrobe today - very much a part of our culture. Denims, skirts and several western silhouettes are following a similar pattern within the sub-continent.

Tradition and innovation are naturally in conflict, the definition of innovation practically references the definition of tradition. A tradition is a long standing custom or belief that is passed from generation to generation. An innovation is a new method or idea that makes changes in something established. Innovation is on a constant drive to exterminate tradition. Over dosage of traditional values can easily lead to stagnation of culture (which itself is constantly evolving) and prevents a society from progressing socially and economically. More traditional a society is, less innovative it is and we don’t have to look anywhere but our own mother land India for example where even women wearing denims can irk and raise concerns among specific conservative groups.

Innovation doesn’t exist without tradition. Innovation is about constantly changing the tradition. While ditching tradition might lead to cultural de-individualization, digging and reviving tradition results in innovation.


Camp Gillette invented safety razor with disposable blade in 1895

Channel No.5 introduced in 1920s was the first synthetic perfume

Paul Poiret was the first to introduce trousers for women in 1913

Polo tshirt in 1930s

Schiaparelli's shocking pink in 1930s

Peep Toes & Weejuns (Loafers) in 1930s

Invention of Nylon & Rayon brings stockings into prominence in 1930s

Dior New Look shattered all war-time rules in mid 40s-50s

Bikini was an after effect of World War II, not worn in America until 1960s after it gained acceptance linked to popular culture

Miss Clairol hair dying product introduced in 1956 brought hair coloring into mainstream

Little Black Dress was introduced in late 20s, became popular in 30s but was made an art form by Audrey Hepburn & Givenchy

PVC introduced in 1960s

Hippie Fashion in 1960s
Beatles in Nehru Jacket during 1960s

YSL trapeze loook in 1960s

Mary Quant introduced mini skirts in 1960s

Vivienne Westwood's Punk revolution in 1970s

Japanese invasion of Issey Miyake, Rei Kawakubo and Yohji Yamamoto

Madonna's lingerie as an outerwear in 1980s

Fashion icons like Michael Jackson and Princess Diana gained popularity

Anna Wintour's role as Vogue Editor-in-Chief in 90s

90s - The era of supermodels

After all that evolution, fashion now no longer belongs to the upper most echelons of the population. Rise of fashion blogging is certainly the latest addition to the list!

Friday, February 7, 2014

Trendy Sunglasses from

Spring is just around the corner and even before we could rejoice the thought, the sun is already peeking out from behind the clouds. The time is just perfect to make the first important summer buy of the season – a brand new pair of sunglasses.
After a little research on web to find the most hassle free and economical online shopping portal, I settled with which offers an enormous collection of 2800+ styles which are authentic and genuine. The collection range that offers everything from classic tortoise shell to slinky cat eye frame, when combined with hot discount offers makes the forecast very sunny at Lenskart!


WAYFARER - Wayfarers continues to rule the global runway shows and make up for a trendy SS14 buy. The classic wayfarer designs look good on almost all kinds of face shapes and the right size, colour and design according to one's own complexion, style and face type can enhance the overall personality.

1. Fastrack Yellow Brown Wayfarer (Rs.795) | 2. Maui Jim Sunglasses (Rs. 10,150) | 3. Oakley Black Brown Wayfarer (Rs. 5,290) | 4. Ray-Ban Black Green Wayfarer (Rs. 11,490) - All Unisex

CAT EYE - The ubiquitous cat’s eye sunglasses have made a comeback in fashion circles in new and classier avatars! Back in the 50’s and 60’s cat’s eye sunglasses were thin, angular, and exaggerated but now you have a host of different variety of these stylish sunglasses for ladies. Remember not to go overboard with accessorizing while sporting a pair of cat’s eye sunnies as that might give you an over-the-top look.
1. Vogue Red Black Sunglasses (Rs. 4,990) | 2. Maui Jim Kanani Tortoise (Rs. 8,900) | 3. Fastrack Blue Sunglasses (Rs. 1995) | 4. Boss Orange Cat Eye Sunglasses (Rs. 8,900) - All Womens

AVIATOR – While a classic accessory like Aviators can never go out of trend, the sunnies are now available in various colours like gunmetal natural green, tortoise green, black grey, gunmetal blue gradient, copper brown gradient, gunmetal grey and many others.
1. Lee Cooper Gunmetal Grey (Rs. 1899) | 2. Ray-Ban Silver Grey (Rs. 7290) | 3. Louis Philippe Silver Blue Gradient (Rs. 4000) | 4. John Jacobs Gunmetal Blue Gradient (Rs. 1743)  - All Mens


While Lenskart offers fabulous discount offers and also has an easy EMI scheme upto six months, you can still grab one of these fabulous sunglasses just in case you are low on budget. Here are some hot buys priced below Rs.1000!
1. Velocity Gunmetal Aviator (Rs. 799) | 2. Killer Gunmetal Smoke Aviator (Rs.999) | 3. Vincent Chase Black Gradient Wayfarer (Rs. 599) | 4. Fastrack Unisex Sunglasses (Rs.837)


When a wide range of stylish and trendy sunglasses are on display it might get tricky to pick the right one for you as it requires you being able to identify your face shape and the impact different styles will have on it. Hope this chart helps you identify the right sunglasses according to your face shape.


Lenskart offers a cool feature where you can now try out the sunglasses on a virtual model with similar face shape as yours before you proceed to check out.
On that note, you are all set to make your first spring-summer buy of the season!

Lenskart on Facebook & Twitter

Lenskart is India’s leading online shopping portal for eyewear. It offers a gamut of options ranging from sunglasses, eyeglasses and contact lenses. Provides-
24x7 HELP: (0) 99-99-8 99-99-8
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Home eye check-up service -

Thursday, January 16, 2014

Revival of Veshti


The omnipresent white rectangular traditional costume of South Indian men – the veshti is nowhere to be found in our fast paced urban lifestyle in Chennai, but was discernible everywhere this Pongal as the gigantic cut-outs and newspaper ads of Veeram and Jilla featured Ajith and Vijay looking suave in pristine veshti. The stars acknowledged the folklore by providing the costume with much needed facelift and bringing it back into mainstream.

Thala Ajith wearing veshti-sattai in Veeram first look. Credits - JollyRide

Being an ardent fan of Ajith, I was motivated to wear the five-yard multipurpose garment which can also be worn as a knee-baring, airy, kilt-like skirt knotted at the waist. While a traditional veshti comes in spotless white with or without borders, few coloured variation exists depending upon the occasion. It is generally knotted or pleated, sometimes assisted by a belt to safeguard you from wardrobe malfunctions. While the traditional veshti is rapidly being replaced by trousers, most politicians in Tamil Nadu still prefer it (like the Khadi clad politicians in Delhi) to establish populist connect. But then how many of us are going to wear a veshti simply because politicians like P Chidambaram or M Karunanidhi have donned it?


One can safely credit Kollywod stars for single-handedly kicking up the veshti’s popularity notch over the times. From Thalaivar Rajinikanth’s dignified village chieftain character in Yejaman to Thala Ajith’s macho look in Veeram, the veshti has consistently made periodic comebacks on the silver screen - where the costume never went out of style.

Superstar Rajinikanth in Yejaman DVD cover. Credits - Wikipedia

It was Superstar Rajinikanth who revived the veshti from its hibernation period with the release of his blockbuster hit Yejaman. This was followed by Malayalam superstar Mammooty’s don act in Mani Ratnam’s cult classic Thalapathy which to this day remains one of my all time favourite film ever made. The legendary actor showed how veshti can add solemnity and character to your personality. Vijayakanth’s Chinna Gounder will be remembered for his veshti-clad panchayat head role along with Senthil-Goundamani’s nerve-tickling comedy.

Late Sivaji Ganesan and Kamal Haasan in veshti-sattai. Credits - Bala Srini & Ajith Fans

Sarath Kumar wearing Veshti. Credits - The Hindu

1990s also witnessed Late Sivaji Ganesan and Kamal Haasan sport the veshti-satti attire for the 1992 classic Thevar Magan which was also the Indian entry for the Best Foreign Language Film at the 65th Academy Awards. Sarath Kumar revitalized the veshti culture in trendsetting cult Nattamai and Suryavamsam - both the films were later remade in Hindi as Bulandi and Sooryavansham respectively.


21st century witnessed stereotypes being challenged as one no longer had to be a ‘periya thalai’ or ‘donn-u’ (as Deepika Padukone states in Chennai Express) to wear veshti. The unstitched piece of cloth now adorned the urban young man like that of Vijay in Azhagiya Tamil Magan, Surya in Singam 2, and Aarya in Oru Kal Oru Kannadi.
Aarya in Oru Kal Oru Kannadi climax. Credits - Moviegalleri

Several celebrities like Dhanush and even Big B frequented the veshti in public events complimenting the comfort and luxury the garment had to offer. Credits - Bollywoodlife & Indiaglitz


Akon & Simbu wearing veshti-sattai with angavastram. Credits - The New Indian Express

Dwayne Bravo. Credits - Times of India

Close to the 21st century, the veshti has now acquired international appeal. Five time Grammy nominee Akon was so fascinated with the traditional costume that he insisted on wearing the veshti-sattai with angavastram for a recent collaboration with STR in Chennai. West Indian cricketer Dwayne Bravo wasn’t left behind when he donned the veshti to shoot for a dance number in his Kollywood debut!

Now isn’t all that inspiration enough to wear your veshti again?

Friday, December 27, 2013



New Year Chic

The New Year always makes us think about the way we spend our time. Did we make the most of the year? What were the best memories? Who dressed the best? What needs to change? This week's roundup is a good mix of reflecting on the best of fashion in 2013 and what to look our for next year. So take a look and make the most of 2013!

Links a la Mode: December 26

SPONSOR: East Dane MCM Worldwide, Oscar Renta,
Moschino, Acne, Marwood,
Flogg Shoes,
Sunday Somewhere,

1. Read the clarified rules and submit your links on this page: Links à la Mode.
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Friday, December 20, 2013

5 reasons to shop at Louis Philippe this season

Off late, my curiosity for retail fashion segment has escalated like never before. It’s an industry where designers are thrust into an environment of controlled creativity; constraints that offer an unparalleled opportunity for innovation in quality and design. Louis Philippe is one of those few Indian retail brands which have consistently delivered for the evolving Indian gentleman’s quality and aesthetic preferences. I recently walked into the Louis Philippe store in Oberoi Mall, Goregaon for a preview of their latest AW13 collection and was greatly enthused with the contemporary, expressive and flamboyant clothing that was offered.


From tonal outfitting to bright details, the collection integrates the hottest trends of the season. The collection comes alive in cutaway shirt collars, speckled turtle neck sweaters and woollen scarves that are printed and woven in ethnic motifs. The colour palette consists of rich Bordeaux, ivy green, electric blue, mellow yellows and purples to jewel tones and classic greys.

Trendy - A look from Louis Philippe AW2013 ad campaign featuring tonal dressing look, also incorporating bright red highlights in the printed sweater.

Printed shirts and bright sweaters on display at Louis Philippe store in Oberoi Mall, Goregaon, Mumbai


Be it a simple highlight stitch on a subdued fabric or a strategically placed logo or a functional pocket or an elbow patch - the actual essence of any piece of clothing lies in details. Louis Philippe AW 2013 garments ranks high on quirky details that’ll make you want to own one.


One of the inspirations of Louis Philippe AW 2013 collection is circuit of the Americas, a motor racing circuit near Austin, Texas. This particular range is my personal favourite. The collection offers young and energetic sport shirts, racing inspired polo shirts, sport chinos and accessories in unpretentious vintage motorsport style.


From classic suits to urban shirts inspired by active wear, Louis Philippe AW13 collection has something to offer for everybody. The collection boasts four different inspirations -
ESCAPE TO ANDES – Inspired by ethnic influences from great tropical wilderness, scenic treks and exquisite textiles of Peru

STREETS OF SAN FRANCISCO – Inspired from the urban lifestyle and the streets of the San Francisco bay area. The look is very urban, light and influenced by active wear.

DEER VALLEY DIARIES – Scotland meets Ivy league in this varsity inspired range which combines preppy collegiate aesthetic with an irreverent take on the Scottish traditional attire.

CIRCUIT OF AMERICAS – The motor sport inspired collection that I mentioned above.


No look is complete without the right accessories. Louis Philippe offers a wide range of shoes, bags, ties, socks and other mens accessories thereby giving you an absolute shopping experience.
Accessories on display at the store.

On that note, here is a bonus 6th point on why you should shop from Louis Philippe this season,


I was amused to not find those annoying store assistants who follow me everywhere like I’ve come to plant a bomb in their store! I could move around freely, take a good look at the collection and could always ask for help from the assistants when required.
I convey my gratitude to the store manager Ms. Jemmi & LP team for the hospitality and the opportunity.