Fashion Contributor at The Hindu
"Top 5 Best Fashion Blogs in India", 2015 - Blogadda
"Most influential blog in New Delhi" - Hindustan Times, 2011
"One of the finest fashion bloggers in India today." - The Hindu
"A comprehensive commentary on trends & styles." - HT Brunch
Featured in BuzzFeed, GQ India and yes, Marc Jacobs retweeted my blog.


Purushu Arie is the pen name of R V Purusothaman, a fashion designer, illustrator, stylist and fashion blogger currently based in Chennai, India. Over the last 6 years, Purushu has established himself as one of the leading fashion bloggers in India and presently writes fashion columns for The Hindu Metroplus and Indian Terrain's Mansterrain blog.

Purushu's fashion blog was created in 2009 in order to record his journey as a fashion design student while studying at NIFT New Delhi. His blog was rated as the “most influential blog in New Delhi” by Hindustan Times in 2011. The blog is also listed among top fashion blogs in India by the likes of LinkedIn & Blogadda. Purushu Arie blog has been featured by various Indian publishing houses like GQ India, BuzzFeed, The Hindustan Times, The Hindu, HT Brunch and Asian Age.

Purushu has collaborated with several leading retail and luxury brands in India including the likes of Van Heusen, Louis Phillippe, Pantaloons, Arvind Brands, Raymonds, Lenskart, Indian Terrain, Wills Lifestyle India Fashion Week, Lakme Fashion Week, Lenovo, Motorola, Starbucks, Zodiac, Zoiro, Zovi, Gillette, Shades of India and Paresh Lamba to name a few.

Apart from blogging, Purushu had written the official fashion show reviews for FDCI Designer Mode magazine for Wills Lifestyle India Fashion Week from SS2012 to AW2013 season. He spent the summer of 2012 designing eco-friendly yoga range for FS Asia, Bangalore. Purushu worked as fashion designer with Lee Cooper team in Mumbai before relocating to Chennai in 2015 to puruse fashion blogging full time.

Purushu's expertise includes fashion illustration, draping, creative pattern making, garment construction, history of costume & fashion and trend forecasting & analysis. Purushu is deeply influenced by the artistic expression of fashion and his creative realm draws inspiration from Lee McQueen, John Galliano, Rei Kawakubo, Rick Owens, Phoebe Philo, Wendell Rodricks, Tarun Tahiliani and Viktor & Rolf.


Work Profile

Fashion Blogger

Purushu Arie

 – Present, Chennai
"Most influential blog in New Delhi" - Hindustan Times, 2011
"One of the finest fashion bloggers in India today." - The Hindu
"A comprehensive commentary on trends & styles." - HT Brunch
Top 5 Best Fashion Blogs, 2014 - Blogadda

Fashion Designer

Future Retail Limited

 –  (1 year)Mumbai
Forecasting & conceptualization of trends.
Fabric & trim sourcing and development of theme moodboard & swatch boards.
Designing & sampling of Lee Cooper graphic tshirts, shirts & polos.
Develop handover sheets and co-ordinate with merchandisers and vendors.

Fashion Show Reviewer
Wills Lifestyle India Fashion Week

 –  (1 year 6 months)New Delhi
Fashion show reviews for FDCI Designer Node magazine at Wills Lifestyle India Fashion Week from season Spring/Summer 2012 to Autumn/Winter 2013

Design Intern

F S Asia Marketing

 –  (2 months)Bangalore
A quantitative research to study the market and the clientele and accordingly design yogawear range for an eco-friendly ayurvedic fashion label.

Please, feel free to contact for resume/portfolio or any other queries.