Purushu Arie is the pen name of R V Purusothaman, a fashion designer, illustrator, stylist and fashion blogger currently based in Chennai, India. Over the last 6 years, Purushu has established himself as one of the leading fashion bloggers in India and presently writes fashion columns for The Hindu Metroplus and Indian Terrain's Mansterrain blog.
Purushu's fashion blog was created in 2009 in order to record his journey as a fashion design student while studying at NIFT New Delhi. His blog was rated as the “most influential blog in New Delhi” by Hindustan Times in 2011. The blog is also listed among top fashion blogs in India by the likes of LinkedIn & Blogadda. Purushu Arie blog has been featured by various Indian publishing houses like GQ India, BuzzFeed, The Hindustan Times, The Hindu, HT Brunch and Asian Age.
Purushu has collaborated with several leading retail and luxury brands in India including the likes of Van Heusen, Louis Phillippe, Pantaloons, Arvind Brands, Raymonds, Lenskart, Indian Terrain, Wills Lifestyle India Fashion Week, Lakme Fashion Week, Lenovo, Motorola, Starbucks, Zodiac, Zoiro, Zovi, Gillette, Shades of India and Paresh Lamba to name a few.
Apart from blogging, Purushu had written the official fashion show reviews for FDCI Designer Mode magazine for Wills Lifestyle India Fashion Week from SS2012 to AW2013 season. He spent the summer of 2012 designing eco-friendly yoga range for FS Asia, Bangalore. Purushu worked as fashion designer with Lee Cooper team in Mumbai before relocating to Chennai in 2015 to puruse fashion blogging full time.
Purushu's expertise includes fashion illustration, draping, creative pattern making, garment construction, history of costume & fashion and trend forecasting & analysis. Purushu is deeply influenced by the artistic expression of fashion and his creative realm draws inspiration from Lee McQueen, John Galliano, Rei Kawakubo, Rick Owens, Phoebe Philo, Wendell Rodricks, Tarun Tahiliani and Viktor & Rolf.
Shades of India
Gillette Fusion Proglide Flexball
GQ India - Grey Fashion Trend
Foodpanda.IN Bloggers Contest
Arvind Touch - Bespoke Tailoring
Walking The Ramp For Naturals @ Chennai Fashion Week
Van Heusen #MostFashionableProfessional
Raymond Father's Day
Pearl Academy of Fashion - Portfolio 2015
LensKart Eye Popper Sale
LensKart - SS2015 Sale
Pantaloons - Party Dressing
Pantaloons - Winter Shopping
Pantaloons - Diwali Shopping
John Jacobs Eyewear
Lakme Fashion Week Winter/Festive 2014
Motorola Moto G
Lakme Fashion Week for Triveni Sarees
Nike Tiempo 94 launch with Marco Materazzi
Lenovo Yoga Tablet
Shopper's Stop EOSS
Wills Lifestyle India Fashion Week AW2013
Wills Lifestyle India Fashion week AW2012
Lecoanet Hemant IndiPolo Preview
Calvin Klein Jeans EOSS
Absolut Mode Launch
Wills Lifestyle India Fashion Week SS2012
Blender's Pride Fashion Tour
Vogue Fashion's Night Out 2011
DLF Emporio - 3rd Anniversary
Wills Lifestyle India Fashion Week AW2011
Please, feel free to contact for resume/portfolio or any other queries.